Our Vision

KAL’s vision is to get more people, more active, more often. During 2008/09, KAL’s strategic management team and Board of Trustees developed a new 5 year business strategy, with 6 new key strategic aims that reflect the current challenges facing the organisation.

→ People first

KAL will ensure that customers, staff and volunteers are a priority for the organisation in everything we do.

→ Improving health and well being

KAL will encourage a healthy lifestyle, by increasing the number of people taking part in sport, active recreation and wider physical activity, especially addressing current inequalities in participation and playing an active role in tackling obesity.

→ Continuous improvement

KAL will operate good quality facilities, with qualified and trained staff, operating to high standards of health and safety.

→ A valued partner

Working with partners, KAL will continue to address the needs of local people and pursue opportunities to strengthen the organisation.

→ A strong business

KAL will provide excellent value for money, responding to demand for activities and providing improving services as efficiently as possible, including reducing CO2 emissions.

→ Demonstrating success

KAL will develop an effective performance management system to clearly demonstrate and actively promote progress being made.